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Student Appreciation Week
Project type
Event Campaign
Date
November 2025
Role
Lead Designer
Scope
Full print and digital suites including: tabloid poster, poster pillar, vertical banner, tv slides, newsletter, instagram posts and stories, printed edible cookie design
Student Appreciation Week is a campaign that was new to the 2025/2026 academic year and became a replacement of SAMU's 12 Days of Giving. The idea for this campaign was to separate any marketing from the winter holiday and tie the look into the year's handbook design. I created custom illustrations for each day of the week to correlate with the respective day's giveaways. The promotion is fun, colourful, and made to capture and brighten student's spirits during the oncoming winter days and heavy exam weeks.











